East West Bank
East West Bank set out to refresh and rebrand their current corporate website. We were tasked with designing a website that would target the company’s core customers, gain new customers and highlight the bank’s products, services and marketing campaign initiatives.
A New Brand Experience
Our goal was to create a tailored experience for consumers looking for specific bank product/services while placing imagery and visuals that would represent the new East West Bank brand.
Customized Templates
We developed specific branded templates for content throughout the site from desktops, laptops, mobile and tablets. We made sure that all of the content was displayed in a clean layout for users to consume. We also designed a more intuitive branch locator that would drive current and potential new customers to their local branches.
Icon Library
We developed an extensive library of icons to represent different banking products and services.
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